Is LinkedIn great for discovering local businesses?

Though LinkedIn can be used to connect with businesses all over the world, it can be used to focus on your local area and one of the best methods for targeting relevant businesses and individuals in your location is to utilise LinkedIn Ads. There are so many particular demographics you can choose, such as age, gender, profession, location, job role and industry to name a few. So if you’re keen to find potential clients in your town or city, LinkedIn is a brilliant platform for making connections. Why not offer a discounted service or product for companies or individuals that are connected to your industry and located close to your base? The more budget you put behind your content, the more brand recognition you’ll build and the more people you’ll... Read More »

How is your work celebrating Christmas in Northampton?

If you’re currently working in Northamptonshire then you’ll probably have some sort of Christmas party coming up, but with so many businesses making plans too, it can be difficult to find an event or activity unless you’ve planned it all in advance. That said, there are many different options but it will at times depend on the employees and what their interests are. Old-fashioned work party The real classic work party is of course having a swift one down the local pub. Quite often the Friday before your company breaks up, everyone flocks to the pub before they go home to crack on with their Christmas preparations. This is a nice way to see everyone off before you all arrive back in the office at 8am in the New Year.... Read More »

Networking Events in Northamptonshire

There are many networking events in and around the UK, and Northamptonshire is no different. You only need to look online for small business networking events in your local area, and there are many websites and online directories which give you free entry to your first event, whilst monthly arrangements can be planned if you find the event suitable to you and your business going forward. By meeting other local business owners and spreading the word about your brand, you can drastically increase sales. Just make sure you project and present yourself accordingly, and have the confidence needed to speak about your business, but also the dignity to listen to others and show an interest in what they’re doing too. Business networking will always be an important aspect of advertising... Read More »

Using Instagram to network your business

When you think of social media for business networking, the first platform to spring to mind in LinkedIn, however Instagram may also be advantageous. If you already has a collection of stunning product shots then you are already half way there, if not, you may want to consider paying a professional photographer to capture your products for you. The great thing about Instagram is that it allows you to build connections with other businesses alike, and gain followers interested in your field of work. With the use of hashtags to maximise your images reach, your product will be seen, liked and commented on by new and existing customers or fellow businesses. As Instagram is now controlled by the same people as Facebook, incorporating paid Ads to both platforms is made... Read More »

Building connections with local businesses

The best way to build up a strong reputation of your own business is to build connections with other local businesses. It does not matter if you are in the service sector, advertising, catering, marketing, cleaning or anything else, networking works the same way for all industries. Try organising an ‘open day’ for your business and invite other local businesses to attend, offer a free coupon, a glass of champagne and cakes to get people over to your site. Once people are in attendance you can work on circulating with the guests, promoting and advertising your service/ product to the guests. This type of networking not only helps your business, but it helps make links with other local businesses too. You can even help each other by referring customers to... Read More »