Though LinkedIn can be used to connect with businesses all over the world, it can be used to focus on your local area and one of the best methods for targeting relevant businesses and individuals in your location is to utilise LinkedIn Ads. There are so many particular demographics you can choose, such as age, gender, profession, location, job role and industry to name a few. So if you’re keen to find potential clients in your town or city, LinkedIn is a brilliant platform for making connections. Why not offer a discounted service or product for companies or individuals that are connected to your industry and located close to your base? The more budget you put behind your content, the more brand recognition you’ll build and the more people you’ll... Read More »

If you’re currently working in Northamptonshire then you’ll probably have some sort of Christmas party coming up, but with so many businesses making plans too, it can be difficult to find an event or activity unless you’ve planned it all in advance. That said, there are many different options but it will at times depend on the employees and what their interests are. Old-fashioned work party The real classic work party is of course having a swift one down the local pub. Quite often the Friday before your company breaks up, everyone flocks to the pub before they go home to crack on with their Christmas preparations. This is a nice way to see everyone off before you all arrive back in the office at 8am in the New Year.... Read More »

Keeping in contact with your own networking group is very important, this can include businesses within the same field as yourself or companies that are in your local area that help one another out. A network of companies can help one another through word of mouth and referrals, this is a fantastic way to get your business known. It is important that referrals go both ways, making sure the companies within your networking group are willing to help each other. While it can be difficult to arrange meetings, a good way to touch base is via an email. The email can include new members, new items, news items and other useful information. It is important that many small businesses help and support each other, as they can offer valuable advice... Read More »

Instagram has more than 500 million active users on a monthly basis. This makes it an ideal platform for linking businesses with their customers, both existing and potential ones. Its photo and video sharing features present products to a targeted and interested audience, without having to pay for such ads. You only need an internet connection and the following tips. Use influencer marketing Influencers are people who have a wide fan base in their accounts. Celebrities have millions of followers and they offer a perfect chance to present your products to such a wide audience. Use sponsored accounts with a minimal fee; you can get a sponsored page that reaches even those outside your fan base, thereby targeting more. Use familiar hashtags Hashtags connect people who are following a specific... Read More »